I’ve just found out that Purina, the cat food manufacturer has donated 20, yes TWENTY pallets of food and treats to Caboodle Ranch. If you’re wondering who Caboodle Ranch is, I did a story about them a while ago. If you can’t visualise how much that is, it’s pretty much a full articulated lorry or for Americans, I think it’s called a Semi trailer?
I’m really bowled over by their generosity, although to a huge company like Purina, 20 pallets is probably a drop in the ocean! Craig from Caboodle Ranch says it’ll last them a good 3-4 months, and about a year’s worth of treats.
It’s interesting that Purina should pop up on the radar again as last week the buzz on the internet was about the Purina cat chow correspondant. A part time job worth $50,000! And even more exciting was that our very good friends Tamar Arslanian from I have cat and Skeezix’s mom are both amongst the 12 finalists!!!
We mix with such celebrity friends, don’t we?
Anyway, could it be that this is the first instance of a big corporate actually “getting” the intenet and understanding it’s potential? What other instances can you guys think of where large bumbling corporates have actually understood what the potential of the internet is for FREE publicity and good brand image?
I suppose there are a lot of viral videos around now, which is a great start, but the internet is capable of so much more, and I’m interested in other examples…
So thank you Purina. I hope this generous act generates all the positive publicity you deserve. And you never know, if this works, maybe Craig will get another donation in around months time!
He’s such fun to have around!
